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Promoting and Growing your Tourism Business in Logan

Promoting your Tourism Business

The Basics - Become a Best of Queensland Experience

The Best of Queensland Experiences Program (BOQEP) is an innovative program that guides the Queensland tourism industry to deliver exceptional transformational experiences. By creating positive word of mouth for Queensland it will help to attract more visitors, grow expenditure and increase market share.  

Facilitated by Tourism Events Queensland, the program sets the basics of what is expected when promoting your tourism business so is the perfect place to start when looking at how you can meet the criteria. 

For more information, click the button below!

Australian Tourism Data Warehouse (ATDW)

TEQ collaborates closely with the Australian Tourism Data Warehouse (ATDW), the largest tourism network in Australia. To feature your business on Queensland.com and various other travel websites, all you need to do is sign up for the Australian Tourism Data Warehouse (ATDW).

Now it is FREE, so we highly suggest that this is the first place to get started when promoting your business online. ATDW is currently in the process of updating their digital platform in early 2024, stay tuned for updates!

Digital Marketing

Numerous online avenues exist to promote your business, including social media, websites, and Google listings. We understand that the array of options can feel overwhelming. 

Fortunately, our partners offer a variety of free resources and training opportunities, which we’ve listed below to assist you in getting started. For more in-depth discussions, our Tourism Marketing and Engagement Officer is available via email, phone call, or a personal meeting. Feel free to reach out here.

Be sure to use social media tags when sharing posts through your accounts! See below the ones we encourage you to use:

#exploreloganqld
#visitbrisbane
#thisisqueensland
#seeaustralia

Free Training

Thanks to our partner, Queensland Tourism Industry Council (QTIC) they are offering a FREE Micro-Credentialing Program which offers swift training solutions for tourism enterprises and their employees through the Typsy online learning platform. 

These bite-sized lessons, which are provided at no cost, enable operators to address essential skill gaps in as little as 30 minutes.

Designed exclusively for the tourism sector, businesses can assign customised training modules to their staff, allowing them to complete the courses at their convenience. Additionally, employees can enhance their skills efficiently by selecting micro-courses that align with their specific interests and skill requirements.

You will need to register to access this incredible platform. Register below!

Content Creation

To captivate potential visitors and leave a lasting impression, prioritising the capture of outstanding photographs is essential. Thanks to Tourism Australia, they have provided a comprehensive guide, covering everything from selecting the appropriate equipment to crafting platform-appropriate content, ensuring you have all the knowledge required to create exceptional visuals for your tourism venture!

Tourism Signage

If you are looking at installing tourism signage on Logan roads, there are a few things to consider. 

The Queensland Government does have signage guidelines for state-controlled roads. These guidelines ensure that there is a consistent representation of operators across Queensland. 

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