Promoting your event

Get your event in front of more people!

Creating a great event is only half the job. Effective promotion helps ensure the right audience knows about your event and has time to plan their attendance.

To help maximise your reach, we've put together this guide featuring local, regional and industry opportunities to promote your event before it's launched.

Event Marketing & Promotion Tips

List Your Event on Explore Logan

Your first step should always be creating an event listing on Explore Logan.

Explore Logan is the city's official tourism and destination website, helping locals and visitors discover what's happening across Logan.

Through MyListing Logan, you can:

  • Create and manage your event listing
  • Update event details as needed
  • Upload images and promotional content
  • Reach audiences actively searching for things to do in Logan

Please note: all event listings are reviewed by the Explore Logan Tourism Team prior to publication. Submission does not guarantee approval.

List your event on ATDW

The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and one of the most effective ways to increase the visibility of your event.

An ATDW listing can help distribute your event information across multiple tourism websites and visitor information channels, helping you reach local, interstate and national audiences.

Share your story with Our Logan

If your event has a strong community focus, unique story or significant visitor appeal, you may wish to share it with Logan City Council's community online magazine – Our Logan.

Our Logan highlights local stories, community news and events happening across the city.

To submit a story idea or enquire about promotional opportunities, contact: Event story

Please note that editorial coverage is not guaranteed and is assessed on a case-by-case basis.

Promote through social media

Social media remains one of the most effective ways to build awareness and encourage attendance.

Facebook

  • Create a Facebook Event
  • Share regular event updates
  • Encourage vendors, performers, sponsors and partners to share the event
  • Boost key posts if budget allows

Instagram

  • Pin your event announcement to the top of your profile
  • Share regular Stories leading up to the event
  • Post behind-the-scenes content
  • Use countdown stickers to build anticipation
  • Create a unique event hashtag

Community Groups

Many local community groups allow event promotion.

Before posting:

  • Read group guidelines
  • Ensure the event is relevant to members
  • Include key details and an eye-catching image
  • Avoid excessive posting

Contact local media

Local media can be a valuable way to promote your event and generate awareness within the Logan community.

Consider sending a media release or event information to:

Tip: Include a clear event description, high-quality imagery, dates, times, ticket links and contact details in your submission.

 

Logan City Council requirements & resources for event organisers

Before promoting your event, make sure you've considered all relevant approvals, permits and event requirements. Follow the link below to find guidance on:
  • Licensing and approvals for events and markets
  • Use of Council parks and venues
  • Waste management and event bins
  • Road closures and traffic management
  • Event funding and grants
  • Further resources from the Queensland Government to assist in planning 

Need Help?

The Explore Logan Tourism Team is committed to helping showcase great events across our city.

Start by creating your event listing through MyListing Logan and ensure your event is visible to locals and visitors looking for their next Logan experience.

Contact us if you have any questions below! 

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