Growing your tourism business

ATDW

Tourism and Events Queensland (TEQ) collaborates closely with the Australian Tourism Data Warehouse (ATDW), Australia's largest tourism distribution network.

To have your business featured on Queensland.com and many other travel websites, register your business with the Australian Tourism Data Warehouse (ATDW).

Registration is currently free, making it an excellent first step when promoting your tourism business online.

Digital Marketing

There are many ways to promote your business online, including social media, websites and Google Business listings. With so many options available, knowing where to start can be challenging.

Fortunately, our partners provide a range of free resources and training opportunities to help you build your digital marketing skills. For more detailed advice, contact the Tourism Marketing and Engagement Officer, Clare Fraser, by email, phone or in person at clarefraser@logan.qld.gov.au.

When sharing content on social media, consider using the following hashtags:

#exploreloganqld
#visitbrisbane
#thisisqueensland
#seeaustralia

TEQ Marketing and Social Media Resources Marketing and Promoting Your Tourism Business

Free Training

Thanks to our partner, the Queensland Tourism Industry Council (QTIC), tourism businesses and their employees can access a free micro-credentialling program through the Typsy online learning platform.

These short courses help operators address skill gaps in as little as 30 minutes and provide flexible, industry-specific training opportunities for tourism businesses.

Businesses can assign tailored training modules to staff, while employees can choose courses that align with their individual learning needs and interests.

QTIC Micro-Credentialling Courses

Content Creation

High-quality photography is essential for attracting visitors and creating a strong first impression. Tourism Australia has developed a comprehensive guide covering equipment selection, photography techniques and content creation for different platforms.

Tourism Australia Photography Guide

Promoting Your Event

Hosting an event in Logan? Council offers a range of promotional channels and opportunities to help maximise your event's visibility. To help you get started, we can you help with useful actions and promotional platforms.

Promoting your event checklist

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